The Challenge
The brief for Harlan & Co. was designed to simulate exactly that: a fifteen-year-old home services company with an established identity, a seasonal campaign to launch, and a clear set of deliverables spanning both print and digital. The constraint wasn’t creativity. It was production discipline across formats. Agencies and studios don’t need a freelancer with a vision — they need one who can pick up an existing brand and execute without friction.
The Solution
The campaign anchors on a single line — Your home, handled — carried consistently across a full-page magazine ad, a condensed half-page unit, a three-size static banner set, and a leave-behind sell sheet. Each piece was built to spec: print files with bleed and proper CMYK handling, digital banners at standard IAB dimensions, and a sell sheet structured around the kind of collateral a sales rep actually uses. One campaign, four formats, no deviation from the brand.
